Briefing Two
A Talk by Dr Jillian Ney , Simon Quinton , Rob Wyer , Adam Mills , Jennifer Tierney , Katie Hillier , Natália Leão and Nichole Held
About this Talk
Does social listening need a re-brand?
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The changing perception of the term “social listening.” Does it have a different meaning now the practice has matured?
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Analysing how social listening is distinct from other business practices
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Who should own social listening? Understanding its role within an organisation
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Finding the budget. Who is responsible for funding social intelligence within a business?
Panelists:
Who is responsible for quality and ethics in social data analysis?
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Data quality is an issue for social data analysts. Is this something tech providers need to tackle?
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Building trust: Understanding the impact of poor quality data on generating trustworthy insights for organisations
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Setting standards: defining everyone’s role to ensure the highest standards for ethics, privacy and responsible data handling are met
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Who should lead the development of new technologies in the future?
Panelists: Simon Quinton, DXI Measurement Lead EMEA, Edelman DXI, and more to be announced.