Briefing One
A Talk by Dr Jillian Ney , Jackie Cuyvers , Michael Howard , Dudley Nevill Spencer , Tara Beard Knowland , Razi Imam , Imre Nyaka , David Boyle , Kaylin Linke and Lindsay Jackson
About this Talk
Is generalist social listening dying?
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How many technologies do businesses use to service their social listening needs?
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Tackling the challenge of standardisation across tools
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Analysing why more businesses are developing their own technologies
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Mapping the new entrants to the social listening industry and what makes them different
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Understanding where industry innovation is coming from.
Panelists:
Are practitioner expectations being met from social listening vendors and service providers?
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Analysing the average social listening tool stack: What tools are being used for which purposes?
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Exploring the wider social listening landscape: What additional services are businesses using, and how are they perceived?
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Understanding the changing language surrounding social listening Is technology meeting the needs of the market? How is misrepresentation of technology’s limitations affecting customer trust?
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Gauging the impact of the looming recession on the social listening industry
Panelists: