Social Intelligence Market Briefing
Online
25th & 26th July, 1630-1800 BST / 1130-1300 EST
Social data analysis offers a unique opportunity for companies to make data-driven decisions using the voice of their customer. Yet our State of Social Listening survey* shows practitioners are struggling to demonstrate its value across their organisations. That puts the industry at risk in the long term.
Whilst social listening technologies present a solution, they often fail to meet the expectations of users:
✅ 81% use more than one social listening tool
✅ 53% always or very often have to manually analyse data to generate insight
✅ 26.5% are investing in developing their own social listening technology
And, as M&A activity increases, new competitors emerge and the economic climate forces tough decisions, it’s essential that social listening technology providers are able to meet the needs of their customers. To secure their future, and the future of the industry.
Join Dr. Jillian Ney and a panel of experts as they address four critical questions that social listening technologies and service providers need to consider.
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What's covered?
The social intelligence market briefing will be split into two 1.5 hour sessions on the 25th and 26th of July, here's what we'll cover.
Briefing One
Monday 25th July
Is generalist social listening dying?
- How many technologies do businesses use to service their social listening needs?
- Tackling the challenge of standardisation across tools
- Analysing why more businesses are developing their own technologies
- Mapping the new entrants to the social listening industry and what makes them different
- Understanding where industry innovation is coming from.
Panelists: Jackie Cuyvers, CEO, Convosphere; Tara Bread-Knowland, Global Marketing Ops & Product Directo, Haleon; Dudley Nevill-Spencer, Research and Technology Director, Live&Breathe; Michael Howard, CEO, Nichfire; Razi Imam, CEO, 113 Industries.
Are practitioner expectations being met from social listening vendors and service providers?
- Analysing the average social listening tool stack: What tools are being used for which purposes?
- Exploring the wider social listening landscape: What additional services are businesses using, and how are they perceived?
- Understanding the changing language surrounding social listening
- Is technology meeting the needs of the market? How is misrepresentation of technology’s limitations affecting customer trust?
- Gauging the impact of the looming recession on the social listening industry
Panelists: David Boyle, CEO, Audience Strategies; Kaylin Linke, VP of Product, Socialgist; Imre Nayaka, Social Media Listening Professional, Ericsson, and more to be announced.
Briefing Two
Tuesday 26th July
Does social listening need a re-brand?
- The changing perception of the term “social listening.” Does it have a different meaning now the practice has matured?
- Analysing how social listening is distinct from other business practices
- Who should own social listening? Understanding its role within an organisation
- Finding the budget. Who is responsible for funding social intelligence within a business?
Panelists: Simon Quinton, DXI Measurement Lead EMEA, Edelman DXI; Rob Wyer, Managing Partner, swii.ch health; Nichole Held, Media Intelligence Specialist, 3M; Natália Leão, Global Social Intelligence Development Lead, Nestlé.
Who is responsible for quality and ethics in social data analysis?
- Data quality is an issue for social data analysts. Is this something tech providers need to tackle?
- Building trust: Understanding the impact of poor quality data on generating trustworthy insights for organisations
- Setting standards: defining everyone’s role to ensure the highest standards for ethics, privacy and responsible data handling are met
- Who should lead the development of new technologies in the future?
Panelists: Jennifer Tierney, VP Privacy, Compliance, and Risk, Cision; Katie Hillier, Chief Digital Anthropologist, LiiV Center.
Our panelists
The SI Lab founder, Dr Jillian Ney hosts both days of content and is joined by experts from across the social intelligence industry. More speakers to be confirmed in the next week.
Who should attend?
Anyone working for social listening technologies or service providers.
Tickets
Tickets for this event cost £495 and will grant you entry to both days of content.
When?
The webinar will take place over two 1.5 hour sessions:
Part 1: 25th July, 1630 BST / 1130 EST
Part 2: 26th July, 1630 BST / 1130 EST
***The sessions will not be recorded, you must attend live***
*The state of social listening study was conducted with 197 social listening professionals in early 2022. You can download the free report here. This webinar will discuss some of the key themes arising from the study and will also explore exclusive insights not published in the report.